Jul 2026 → Feb 2027·Peaks Jul 2026·Updated 2026-06-03
Demand index (YoY)+126%80% confidence interval -33% ↔ 662%
Last year actual-62%Trust anchor — how the model fared a year ago
Signal interpretation
Outerwear · Coats demand peak in 2026-07 forecast at +126% YoY (rising). primary color black · median ₩135k. Price-band momentum: Premium band fading (-30%). Model improving.
History & forecast
Year-over-year change of this L3 category over the last 12 months. Absolute GMV is distorted by seasonality; YoY is the clean trend signal.
Colour mix
black28%· 1528 SKU
gray20%· 1080 SKU
brown16%· 852 SKU
Price band
P25₩89k
P50₩135k
P75₩189k
Price tier · Momentum
Merchants pulling out of
Premium₩50-100k21.1%→14.8%-30%
Action by role
Coats peak demand in Jul forecast +126% YoY · primary color black · good time to buy